What makes a good coffee menu?

There are multipole traditions around the world when it comes to coffee drinks and the idea of a cup of coffee can be so different from country-to-country. For example, a cup of coffee in the USA usually implies to a cup of filter coffee whereas a cup of coffee in Italy is more likely to imply to an espresso. That’s why having a clear and simple coffee menu is so important for properly communicating the different items you serve to your customers. But crafting a coffee menu is not always so simple. For this reason, I would like to share some tips with you on what to keep in mind when creating one.

• The beverages you are serving are as good as your baristas. Not only the products should be simple and easy to explain to your customers but also trainable, for your staff to be able to execute them correctly and with consistency.
• Explore online choices (f.e QR code) for your menu that allows you to be flexible for any possible changes and avoid the unnecessary waste of paper.
• If you want to boost the sales of a product place it closer to the top of your menu instead of the bottom. Customers tend to avoid going through all the menu and often decide what to order only reading half way though.